Strategy, Creative and Production Expertise
My lightweight agency model allows me to be nimble in all the right ways; I build teams based first on the needs of the brief and by matching those needs with expert, subject matter expert support.
Because I’m a small, independent and minority owned business I have flexibility to build budgets around your priorities that reduce bloat, and allows you to maximize your spend against actual delivery - not fees and overhead.
William FitzRoy
After 20+ years of producing world-class experiences for Fortune 500 brands with over a dozen industry leading Agencies, I’ve learned that the difference between a chaotic production environment and a profitable/successful one isn't the creative idea—it’s the architecture of relationships and process.
I partner with experiential agencies as a contract Production Director or Executive Producer to move past the "chaos ceiling."
I can help you build the internal SOPs, accountability frameworks, and hybrid staffing models that transform production departments from reactive to proactive, increasing efficiency as well as cultural goodwill. How do I do this? Leveraging real world experience - I've freelanced for almost every experiential agency in the US. So I know intimately what works - and what doesn't.
On the brand side, I can act as a strategic advocate helping your internal marketing or E&E team navigate a fragmented agency landscape, demystify production budgets, and ensure that every agency dollar spent is aligned with YOUR long-term engagement goals. Agency/Client relationships are incredibly nuanced; Since I've seen and participated in so many I help act as a translator and drive the best next questions to not only choose a capable partner, but a long term one.