The Brief

Engaged by Puma, I handled all pre-production and onsite execution including site selection, and experience flow.

In just 8 weeks, we transformed an empty storefront at the Tribune Towers into a completely branded environment for the PUMA NitroLab experience. Building on the success of similar programs in London and Amsterdam, we doubled the number of engagement elements for Chicago.

By bringing in a trusted Fabrication (Pendulum Creative) and AV/Technical (Frost Chicago) partners, we were able to accomplish this with minimal load-in time and maximum budget impact.

Overall, 3000 people engaged in the activation during the four day activation, and over 300 folks won shoes in the NitroLab experience, which Puma said was it’s most successful activation to date.